actually, i've just remembered, and thought it might be of some interest... there were a couple of alternative directions that Red Letter Day nearly went in:
my initial idea was to have a very different environment, with a huge wave of water crashing through the scene, but that went by the wayside because i couldn't figure out how to model the wave or how to fit the water around the text without making the text illegible.
later on in development, after i'd settled on the current general layout with the round room, i thought about giving the image a grittier overall effect, leaving some of the 'window' panels out and showing pipework and concrete walls behind, with cables coming through, hanging in mid-air and attaching to the text object as if it was undergoing some sort of maintenance. i didn't take that route mostly because i thought the clutter would probably detract rather than enhancing the effect; i thought the clean-and-shiny look would better convey the excitement and optimism of the landmark release. i might go back and do a mock-up of this version sometime, just to see how it would have turned out, but then again i might not.
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